Only 25 days left until the end of the year! I, for one, welcome 2020 with open arms. I want you to do the same, of course, so here are some tips for you to save time and make more money in the New Year. Let’s talk about contact forms.
They’re the first step to landing a potential client, but in 2020 you can optimize your contact form to do other things along the way:
Identify your ideal client
It’s not just about being the right service provider, it’s about having the right clients. Aside for personal information, what else do you need to determine if you are going to be the right fit for them, or give a jumping off point on a call? What’s their budget or income? What services are they interested in?Make sure they can check more than one. How long have they been in business or how far are they in the project or event they’re asking about? For example, on one of my contact forms, I ask if they’ve ever had an assistant before. It’s not a deal breaker, but trust me, it’s good to know.
Add testimonials to your contact form page
What better place to affirm what a Rockstar you are than on the page where they go to personally find out what a Rockstar you are?
Get the message
ALWAYS have a message box on your contact page, so go your potential client into detail about what they need. Instead of the word “Message” try titling the box “What do you need right now?” or “How can I help you?” If someone is on your contact form, they want you to know what’s going on. Make it easy for them. If you have a menu of items that your potential customers can choose from, you can also use contact pages to get their initial selections.
Send them to a secondary location
Where do you want them to go after they click “submit”? The old way to open up a thank you page, but even that page can be customized. You can include a link to your appointment calendar so you can get to the next step that much quicker. You can send them to more in-depth questionnaire/application, or, even better, to prompt to sign up for your email list. Make good use of it.
The goal is to get and give as much information as possible in your contact forms. Which means, when you do talk with them, you’ll have less unanswered questions and you can get to the point faster: What they need and how you can help them get there.
I’ll talk to you soon,