Wait, HOW bad is lead conversion?

Lead conversion is a problem. 79% of leads never convert, according to Marketing Sherpa.

After the initial numbers shock, this shouldn't surprise you. It doesn't surprise me - more than half of my new clients come to me for a better way to manage their leads, pissed at once again finding unanswered, weeks-old inquiries in their inboxes. Or realizing that they never heard back from inquiries they did respond to. All of it is just lost money.

So we're talking about three main issues with lead conversion: Following up with your leads, nurturing them, and finding the time to do both!

Here's another lovely statistic: according to Hubspot, 65% of buyers expect an immediate response to their inquiry, and 90% of those define "immediate" as 10 minutes or less. Yup. If you forget them, they will forget you.

This is why using Honeybook - or any CRM - is so important for conversion and cash flow. When it's set up right, Honeybook sends you an alert when an inquiry comes in and automates a reply. That reply can be your discovery call calendar so they can book a time to talk, a brochure or questionnaire, or whatever the next step is in your inquiry funnel, and keep them engaged until you can get back to them personally.

All of your leads are in one place, and you can immediately see who didn't get back to you and send a second quick follow-up email. Or, if you sent a brochure or questionnaire, Honeybook will let you know if and when they opened it.

Lead follow-up is taken care of.

Lead nurturing is taken care of.

And you don't have to find the time to do either of them - it's automatic.

Read: What’s Your Career Best Effort?

Is this a pitch or a wake-up call?

A little bit of both. I want to make you aware if lost leads are a problem in your business, you already have the solution. And if your CRM isn't doing any of the above for you, yes, I'm available to set it up so it does. Click the button below to contact me!

I'll talk to you soon,

Liz