FRUSTRATING. Is it you? Were you not clear? Or are they just dumb?

There are so many different ways that it’s necessary - nay, essential - to lay out the best possible processes that are going to get you the best possible result - you get booked and paid. Inquiry replies from now on need to hit a little differently this year, so this is what I recommend you do in 2023.

Every year we all wonder exactly how that went by so fast, and we wince at what we got wrong and feel lucky for what went right. Most of the time, though, luck didn't have anything to do with it.

Meet, Greet, and Learn

According to Hubspot, 90% (!) of customers rate an immediate response as an essential part of customer service. But here's the kicker - 60% of those define "Immediate" as 10 minutes or less. Wow. I think we all knew we were there, but seeing it in print hits home. Ten minutes?